Video has become the most powerful way for businesses and marketers to sell and engage with their target audiences online. But this is not just about having a video. Video is an online reflection of your business and visitors judge your business based on experience from watching your video. All it takes for your visitor to turn away from your website forever is a bad first impression caused by a non-appealing video. All companies, small as big ones, should pay attention to how their videos look like. No matter if they are used to only have PowerPoint presentations or or more advanced videos with cameras involved. The times when PowerPoint could impress the viewers are definitely gone, and nowadays video effects and sound are used to make more exciting videos. An introduction by a real person, the manager or an employee and maybe some reviews from the customers will definitely build up more impression and respect than an anonymous text presentation. New customers will probably give it a try when they understand that this is a quality company with good products or services. Nowadays videos are taking over the entire web. Most people don't make a decision to buy a product based on just reading plain text. It's too easy to just read an article and then forget about it afterwards. A video that demonstrates the products is much more likely to be successful. This video introduction will truly give a much stronger impression and encourage them to take action today. Did you know that Google rates the sites based on if the articles contain interactive content? Embedding a relevant video will definitely give you higher ranking for you article. It's a good idea to even record the instructions manual and updates to the products in several videos and make them available for everyone. For most people it is easier to understand video instructions for learning how to do new stuff. All the videos will help you getting more revenue and cutting the costs spent on customer service which is hugely important for any business. Pay attention to HOW you create your videos. Video introductions are essential to get right. Your main goal should be keeping your watchers viewing your entire video and avoid them to click away part way through. When that's being said, there will always be some people of skippers that don't want to watch the entire video, but you can reduce that number by making exciting videos with quality content. Make the videos eye-catching You have to stand out in your video to grab people's attention from the very first time. Actually, the viewers are very demanding - they give you just 10 seconds! If you don't find your introduction helpful, they will probably click away. That's the reason why you should spend time on getting a Professional intro. Think about it as a headline in the newspaper. Who clicks on an article with a boring headline? So, if you say one EXCITING statement as soon as the video begins, you may at least extend the viewers' time with you. You need a short and good presentation - You can begin saying: "Hey guys, this video is about..." and then the title of your video. A Personal touch Pretend that you have only ONE viewer and he is your friend. You want to help him, and he will be the only one buying your product afterwards. Imagine that some people like your videos so much that they subscribe to your YouTube Channel and give you "likes". That will give you more confidence and your upcoming videos will be easier to make. Make a bullet list before you make the video It is easy to forget what you wanted to discuss on the run, and you may feel stressed while you are recording. How to remember everything you want to discuss in one video? Recordings are definitely not where you should go thinking about something irrelevant. You should write a bullet list for yourself before you're recording, or why not write a slide show you can share with your viewers. This way, you will be more clever "live". You will probably need to record only once or twice and then you're happy. Try not to cover everything in one video It's smarter to split your videos into a few shorter recordings instead of attempting to make a too long sequence nobody has time to watch. In this way, viewers will not need to pay attention for a long time. It will also make it Utilize the recommendations that appear as the reason for your titles. At that point answer the inquiry that has been brought up in the pursuit question. Don't promise anything you can't deliver To get a long lasting career as a video presenter, you should be careful saying things that are not 100% true. Never present bad quality stuff that makes people angry at you afterwards. Look instead after some quality providers you can cooperate with. You will never regret, as your reputation will increase and your respect will too. Do everything on your own It's easy to do everything on your own these days. You may be the writer, presenter and the producer of the video. And it doesn't need to take a long time to create an awesome video that your viewers love. Don't expect too many viewers in the beginning. This is a step-by-step process that will take time. But don't give up. If you create videos frequently you will be more popular over time. What software to use when making your videos? I'm using OBS studio for all my videos. Tips: By using the cool Chroma Key function you can utilize a green screen to create an exciting background!Think also about there are video templates out there that may make your videos looking more interesting. Include some cool video effects and matching audio and your videos may look more professional in no-time! You can even add customized text and photos. We are so happy that we found Viddyoze. We at Distrita have made some demos of how it works. It is so easy to create video templates. It is absolutely a must for every new youtuber out there. Try it out and see how easy you may create video templates. Make intros, outros, insert your logotype, and that is it! Easier videos looking very good, even with sound intros. The audio for the video templates is really good.